How to Design an Effective Brochure

There is no doubt that handing a brochure is a super powerful way to promote your business. Brochures contain valuable information that the client needs to know, such as your contact information or a short explanation about a certain product.

brochure example

Usually, people debate about size, colors and the finished design of the brochure, but there are a few other factors to keep in mind, especially if you want your brochure to stand out and reflect your product in the best way possible.

For starters, you need to decide what story you are telling, what is the main message. Strategically place headers and bullets to highlight certain benefits or special offers, vivid images to attract attention, charts that explain complex info and even add a map with your location.

Include a specific call to action on the brochure. Tell people about a store opening or a special sale, and encourage them to stop by and check it out. It is best to use large fonts and bold colors to highlight the message.

After deciding on the message or the story, it is time to choose the shape or structure of the brochure. How will it fold, what size will it be, which paper to use (canvas, matte or glossy) and what colors to use.

Be sure to use high resolution images that will be printed beautifully on the brochure. Low resolution images will look bad and might ruin the entire purpose and drive people away instead of bring them in.

Lastly, you just need to decide on the amount of brochures you need, find a reliable online printing provider, and start spreading them out near your business.