In the printing industry, technology plays a huge role and it’s important to keep up with trends and innovations. One technological innovation is print on demand, and it is a great tool for any print store that wants to step into the next level and rise above the competition.
When it comes to printing, most people see it as a wasteful process. Especially catalogs, brochures and flyers, pamphlets or other short-term printed materials that doesn’t last more than a week before tossed aside.
Basically, print on demand technology prevents any waste of material, as it allows customers to order an exact number of copies from the print service. In most cases, print services require their customers to submit a minimum bulk order before processing, but with print on demand, clients can order just 50 brochures or even just 1 or 2 copies of their book.
This practice is very economical for independent authors, small business owners or individuals who want to make a family book. Print on demand reduces paper waste resulting from unused copies, making the practice better for the environment as well.
Another great benefit of print on demand technology is practically zero material waste in the manufacturing process, since it only uses what is necessary to produce the product. The traditional printing method adds paper automatically to compensate for the material wasted in the printing and binding processes.
Most importantly, each order is printed and processed after final approval, which makes it easier to control and very economic, as your clients can choose the exact number of copies. This ensures they’ll never be left with copies they don’t need and it’s the best sustainable process of small quantity printing.