Although the changes in the Print-on-Demand e-commerce traffic is not substantial as other markets yet, it is predicted to happen in the near future and it will take a big effect on the printing industry.
The Photo-to-Print market will be the one to be affected the most, due to the advanced mobile cameras and the increased photo quality that can be achieved. Over 80% of the photos taken by the consumer are using mobile-cameras which make it easier and more convenient for them to order their photo prints using the App. Mobile Photo-to-Print Apps seem to be a market that grows faster than others in the printing industry.
Another change we are seeing is a growing market of social networks shoppers in the Photo-Print market. The reason is people that store their photos in their social media pages which makes it very convenient to order prints without leaving their personal page.
Shopping in social media pages is considered to be the most comfortable and trustworthy platform and it has grown tremendously since mid 2014. The trust is being created by social media friends and recommendations and is considered to be much more authentic than in other medias, so the sooner print providers will take advantage of it the more online-trust and traffic they will gain.