Category Archives: Marketing Tips
Sometimes it seems that we live in an age where all marketing is done online. We have already forgotten that only a few years ago both small businesses and large organizations still used quite a few networking events, billboards, leaflets and brochures, to advertise their products and services. With the rise of the Internet, most organizations and businesses have switched to massive online advertising, and rightly so – online advertising has many benefits: accessibility, availability, accuracy and the ability to measure performance. However, it is very important to dedicate some efforts to offline marketing; such as flyers, business cards, branded giveaways etc.
APTech Announces Special Briefing: “The (Very Different) Future of Event Marketing & Customer Journeys”
Event will explore how to connect and interact with customers in the “new normal
Press release from the issuing company
The Association for PRINT Technologies (APTech) is hosting a webinar in partnership with Don Carli, President and Co-Founder of the consumer behavior research firm Nima Hunter, Inc. on “The Future of Event Marketing and Customer Journeys.”
There are lots of things print providers can do to gain more profits. They can increase prices and cut costs, analyze monthly financial statements and measure their businesses’ progress, and even reorganize their staff to make sure everyone knows their responsibilities.
If you’re in the print business, you know that it’s essential to keep up with new trends and technologies, and provide your customers the best service and advice. Design and graphics are probably at the top of the services you offer, and it’s important to understand the meaning of colors and match them to each print job.
One of the main focuses of any printing service is to find new clients and expand their business. It might be the time to refresh your sales department, and get a new type of sales person. If you want to grow your business you’ll need sales people who can bring in a stream of clients and projects that keep the company profitable.
A common frustration with sales people this day and age is that they are struggling to communicate with prospective customers, especially the young ones. They often experience cases like no response to voicemails, the feeling that people are always busy with their phones, and that in general – millennials are just impossible to reach.
As any business owner, and especially print services, you always want to attract more customers and increase your revenue. How to achieve it? Well, here are a few ideas.
There are many ways to get new clients, some involve investments to improve your print shop, and some involve very little effort. It all depends on your budget and the time you have to invest.
The way we do business today is different from how things were done in the past. The traditional way of building a long-lasting relationship with the customer isn’t relevant anymore. And yet, many printing companies operate in the same way that they have been doing for years.
Many printing companies are struggling to find new clients and expand their business. This has a lot to do with the fact that the traditional print sales model no longer works, and new methods of acquiring new customers are now in play.