Category Archives: Publishing
The QR Code has been around for decades, but some say it’s time to move on. Historically, The QR Code was developed from the Barcode – which was introduced in the 1960’s in Japan, to help cashiers, so that they wouldn’t need to manually enter product codes into the cash register. Over the years, manufacturers requested a 2 dimensional code, so that they can customize and brand it.
Connecting the customers to your printing services has always been a hard thing to do, there are many factors that can attract your customers to other print suppliers, whether it’s the cost that is getting more and more competitive, the technologies in the printing industry that are evolving constantly, or the type of service and convenience you can provide for the customers.
In today’s competitive market, the best and efficient way to increase sales without increasing production costs is Web to Print. The four main reasons for that are as follows.
Saving time – manpower is a main factor in production costs, saving hours of graphic design, proofing processes and collecting information from customers can be a major cost factor and can make the difference between profitable jobs to a non-profitable ones.
Most authors consider editing a basic, even fundamental aspect of the book production process, and with good reasons. Yet, some authors, especially independent or self publishing authors, don’t consider editing as an important part, but in fact, it’s one of the most important aspects.
Authors all over the world are aware of the great impact that Amazon has on today’s book-buying consumers, as the largest online book retailer. Readers should be able to find your book online, as well as an electronic version such as Kindle. Amazon offers useful tools and services for self publishers, and by taking advantage of these options, authors can boost their sales and revenue.
The upcoming Frankfurt Book Fair will take place at Frankfurt, Germany, from 8 to 12 October, 2014. The Frankfurt Book Fair is the perfect meeting place for the industry’s experts and an important marketplace for books, media, rights and licenses worldwide.
The dream to become a world-renowned author is common to almost all authors around the world. Everyone wants to become the next big thing, but only a few succeed in major magnitude. Most writers might have to find their own resources to print their books, because it’s not always easy to find a publishing house willing to print your book.
Many authors wait until their book is ready before they start the marketing campaign, what may turn launching into a longer and harder process. Experienced authors suggest that once you have the first few chapters, you need to focus your attention on creating a fan base. Fan base is the starting point, giving you the right platform to get potential buyers for your book. So where should you start and how you can build a solid fan base?