Category Archives: Publishing
Is InfoMark set to Replace the QR Code?
The QR Code has been around for decades, but some say it’s time to move on. Historically, The QR Code was developed from the Barcode – which was introduced in the 1960’s in Japan, to help cashiers, so that they wouldn’t need to manually enter product codes into the cash register. Over the years, manufacturers requested a 2 dimensional code, so that they can customize and brand it.
Brand Management
Connecting the customers to your printing services has always been a hard thing to do, there are many factors that can attract your customers to other print suppliers, whether it’s the cost that is getting more and more competitive, the technologies in the printing industry that are evolving constantly, or the type of service and convenience you can provide for the customers.
Lowering costs using Web-to-Print
In today’s competitive market, the best and efficient way to increase sales without increasing production costs is Web to Print. The four main reasons for that are as follows.
Saving time – manpower is a main factor in production costs, saving hours of graphic design, proofing processes and collecting information from customers can be a major cost factor and can make the difference between profitable jobs to a non-profitable ones.
Create Your Writing Goals For The Summer
Summer is a great time to work on your writing and move forward with your book. A lot of people are on vacation or getting time off from work, so it’s a waste not to take advantage of that free time you suddenly have. You can take the time to start your new project, or to finally finish your book.
Editing – An Important Part Of Any Book Production
Most authors consider editing a basic, even fundamental aspect of the book production process, and with good reasons. Yet, some authors, especially independent or self publishing authors, don’t consider editing as an important part, but in fact, it’s one of the most important aspects.
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Ways To Boost Your Book Sales Potential On Amazon
Authors all over the world are aware of the great impact that Amazon has on today’s book-buying consumers, as the largest online book retailer. Readers should be able to find your book online, as well as an electronic version such as Kindle. Amazon offers useful tools and services for self publishers, and by taking advantage of these options, authors can boost their sales and revenue.
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To Become A Successful Author You Need To Write For The Reader
A lot of beginning writers struggle with this question – whether to write for themselves or for their readers. Basically, the answer lies in what the writer wish to accomplish – if it’s just for fun and their not concerned with how many people will actually buy the book, then writing for themselves is fine. But, if their goal is to get published and be paid for it, then aiming for a certain audience is a better choice.
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Frankfurt Book Fair 2014 – Preliminary Details
The upcoming Frankfurt Book Fair will take place at Frankfurt, Germany, from 8 to 12 October, 2014. The Frankfurt Book Fair is the perfect meeting place for the industry’s experts and an important marketplace for books, media, rights and licenses worldwide.
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Online Printing: The Best Resource For Self Publishers
The dream to become a world-renowned author is common to almost all authors around the world. Everyone wants to become the next big thing, but only a few succeed in major magnitude. Most writers might have to find their own resources to print their books, because it’s not always easy to find a publishing house willing to print your book.
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How To Build A Solid Fan Base For Your Book
Many authors wait until their book is ready before they start the marketing campaign, what may turn launching into a longer and harder process. Experienced authors suggest that once you have the first few chapters, you need to focus your attention on creating a fan base. Fan base is the starting point, giving you the right platform to get potential buyers for your book. So where should you start and how you can build a solid fan base?
