Category Archives: Publishing

Brand Management

Connecting the customers to your printing services has always been a hard thing to do, there are many factors that can attract your customers to other print suppliers, whether it’s the cost that is getting more and more competitive, the technologies in the printing industry that are evolving constantly, or the type of service and convenience you can provide for the customers.

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Lowering costs using Web-to-Print

In today’s competitive market, the best and efficient way to increase sales without increasing production costs is Web to Print. The four main reasons for that are as follows.

Saving time – manpower is a main factor in production costs, saving hours of graphic design, proofing processes and collecting information from customers can be a major cost factor and can make the difference between profitable jobs to a non-profitable ones.

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Create Your Writing Goals For The Summer

Summer is a great time to work on your writing and move forward with your book. A lot of people are on vacation or getting time off from work, so it’s a waste not to take advantage of that free time you suddenly have. You can take the time to start your new project, or to finally finish your book.

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Editing – An Important Part Of Any Book Production

 
Most authors consider editing a basic, even fundamental aspect of the book production process, and with good reasons. Yet, some authors, especially independent or self publishing authors, don’t consider editing as an important part, but in fact, it’s one of the most important aspects.

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Ways To Boost Your Book Sales Potential On Amazon

 
Authors all over the world are aware of the great impact that Amazon has on today’s book-buying consumers, as the largest online book retailer. Readers should be able to find your book online, as well as an electronic version such as Kindle. Amazon offers useful tools and services for self publishers, and by taking advantage of these options, authors can boost their sales and revenue.

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To Become A Successful Author You Need To Write For The Reader

 
A lot of beginning writers struggle with this question – whether to write for themselves or for their readers. Basically, the answer lies in what the writer wish to accomplish – if it’s just for fun and their not concerned with how many people will actually buy the book, then writing for themselves is fine. But, if their goal is to get published and be paid for it, then aiming for a certain audience is a better choice.

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Frankfurt Book Fair 2014 – Preliminary Details

The upcoming Frankfurt Book Fair will take place at Frankfurt, Germany, from 8 to 12 October, 2014. The Frankfurt Book Fair is the perfect meeting place for the industry’s experts and an important marketplace for books, media, rights and licenses worldwide.

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Online Printing: The Best Resource For Self Publishers

 
The dream to become a world-renowned author is common to almost all authors around the world. Everyone wants to become the next big thing, but only a few succeed in major magnitude. Most writers might have to find their own resources to print their books, because it’s not always easy to find a publishing house willing to print your book.

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How To Build A Solid Fan Base For Your Book

Many authors wait until their book is ready before they start the marketing campaign, what may turn launching into a longer and harder process. Experienced authors suggest that once you have the first few chapters, you need to focus your attention on creating a fan base. Fan base is the starting point, giving you the right platform to get potential buyers for your book. So where should you start and how you can build a solid fan base?

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Writer Tips – How To Expand Audience Limits

 
If you write online content, your end goal is to attract readers who will keep returning for your next post or article. Your thoughts, stories and ideas have the potential to reach a global audience, although the Internet holds plenty of competition for readership. To expand your audience beyond a small group of regular readers, you need to think beyond simply checking your writing for correct grammar. Some proven ways to accomplish this objective include writing attention-grabbing headlines, appealing to your audience’s emotions, creating content people want to share on social networks, and writing stories that your readers couldn’t find anywhere else on the web.

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