Category Archives: Web To Print
It’s almost time to close the books on year 2019, and look forward to the new year ahead. The past year has taught us, that despite some gloom and doom predictions, print is not dead – in fact it’s alive more than ever. After a 1.8% industry growth in 2018, the industry has grown by 3.5% in 2019, with a total amount of $850 billion in industry revenues in the US alone. Technology innovation is pushing the print industry forward, and the coming year 2020 looks promising.
The prominence of social media in recent years has caused a major shift in consumer behavior and expectations. As consumers feel “in control”, many businesses – from SMB’s to global brands – try to connect with consumers and consider their wants and needs.
You’ve probably heard the phrase Web-to-Print at some point, but might not know exactly what it means. Even if you ask several print providers, it’s likely you’ll get several different answers.
If you are in the print business, you are probably keeping track of market trends and technologies. Maybe you’ve heard about web to print, or know a colleague that’s already took their business online, allowing customers to design and order printed materials quickly and directly.
So, you’ve decided it’s time to take your print shop to the next level with a web-to-print solution. That’s great! Now it’s time to understand why this solution is so beneficial for small print shops, and how to maximize its potential.
A web-to-print solution is an online ordering system where the end user (meaning your client) is in control of everything. Long are the days of back and forth phone calls and emails to create and finalize a print job.
In the last years, the printing industry has undergone a digital revolution. As a result, print services should always be on the lookout for innovations that could give them a competitive edge. One of these innovations is the web to print solution.
So, you finally decided to take your print shop to the next level and install a web-to-print software. That’s great! Now you just need to know what kind of features to look for, that will help your print shop stand out.
In today’s world, we know that we must offer our clients the newest technology and solutions. The printing industry is no exception to that, and there are constant developments in the print world that any print store owner must know about and progress with.