Introducing Incubev – A Turnkey Go-to-Market Solution for Beverage Brands

Four commercialization leaders align to form Incubev and dramatically accelerate the pre-commercial product, package development, prototyping, and activation for consumer validation of new or improved beverages.

Press release from the issuing company

– Optimized ecosystem for beverage development, from innovation to commercialization
– Companies are industry leaders in the areas of flavor, packaging, printing, and filling
– Offers accelerated timelines: 70% faster than traditional product and package development process

Incubev, a collaboration among four companies with significant beverage commercialization expertise, has been launched to help brand owners bring their beverages to market faster by offering a unique turnkey project management solution. The companies are harnessing their collective knowledge and expertise to dramatically accelerate pre-commercial activities including product development, package conceptualization, prototyping, and activation for consumer testing and concept validation.

beverage pouring

The Incubev alliance includes Haney, a Packaging Microfactory™; PTI, a leader in packaging development; Symrise, a leading global supplier of natural flavor and nutrition solutions; and Califormulations, a unique provider of beverage formulas and small-scale production for commercialization trials.

All four companies have experienced the challenges beverage brands encounter when trying to successfully navigate the choppy go-to-market waters. Not having the resources of larger brand owners, those entrepreneurs frequently don’t know where to go for answers or may not even know what questions to ask. By harnessing the critical functions of beverage formulation, package design, contract manufacturing and logistics under one alliance, the Incubev family of companies hopes to remove those pain points and guide brand owners to successful brand introductions.

According to Paul Graham, President, Symrise Flavors NA, “What differentiates Incubev is that collectively, we are a single source that provides the flavor, the packaging, the printing, and the filling. The result is a true end-to-end beverage development ecosystem, from innovation to commercialization.”

For brand owners facing the challenges of consumer testing and validation for their new beverages, line extensions and product improvements, Incubev’s multi-phase approach delivers speed, efficiency, focus, and agility from expert sources with a proven track record of commercialization solutions. To learn more about Incubev, visit www.incubev-usa.com.