As a marketer, when showcasing at any kind of marketing event you really need to take care of many details in order to design a really good marketing strategy. There are no insignificant elements, every detail counts and envelopes are one of them.
Just consider that envelopes are the first impression your prospects have when they receive your printed advertising materials. Yes, that´s right! At trade shows you need to hand out CD-ROMs, printing releases, business cards and all the required information in order to promote your brand. You should actually design a promotional kit to offer to your attendees. So, envelopes are not a small detail here, they are the first thing people will see when they receive your company and products information. The more attractive and high-quality they are, the more chances you have to attract the attention of your customers encouraging them to check what there is inside.
However, even before the trade show starts, envelopes have that great role to play when sending invitations to prospects in order to increase traffic to your booth. Envelopes are also great accessories to use when it comes to designing interesting games to attract visitors to your stand. Have you heard about the lucky envelope? In order to have many visitors around your booth, you can put different envelopes on a table, most are empty and one with a prize ticket inside. The visitor that chooses the lucky envelope can have the prize!
This will certainly attract many visitors into your booth in order to try their luck! And it is also a great way to advertise your brand. Always remember to print your company logo on each envelope and also to offer a prize related to the products or services you are showcasing.
So it is time to start working, now that you have the best ideas and the most sophisticated technology. Make a good use of envelopes in your marketing campaign and always remember: Attractive designs and top-quality printing can take your company image to the next level. Good luck!