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The Interactive Packaging Revolution

The packaging industry thrives on innovations, which help companies attract and engage consumers before they purchase the product. Creative, unique and “cool” packaging stand out on the shelves and peaks our interest when we hold the package in the store. In recent years we’ve seen unique packaging ideas, such as squeezable wine, origami labels, game board and puzzle packaging, lunch packages which unfold to a plate and confectionery packaging which turns into a mask.

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