Tag Archives: online marketing
If you are running a web-to-print company you need to know how to do business and how to develop strategies to beat the competition. The key: visibility. Generating traffic and increasing your website’s presence is not a matter of luck, it’s a matter of work and well-thought steps. That’s why SEO is a critical issue that plays one of the most important roles in online marketing.
Physical and digital marketing have been subject of endless controversy during the last years. Many businesses have focused their attention and budget on digital advertisements, taking no notice of the enormous advantages of printing ads and ignoring the great benefits of taking the best of both worlds.
Marketing your book online may be a really tough job if you don’t know how to do it properly. There are many tools and resources to market your book on the web, but there are also millions of people following the same purpose. You need to make a big impact if you really want to compete and succeed.
There is a controversial debate between SEO and SMO. Some people are completely sure that SEO (Search Engine Optimization) is more effective than SMO (Social Media Optimization). Others are convinced that SEO is in crisis because it is almost impossible to get results from organic search and the only way to succeed is by paying for the search terms used by search engines such as Google, Yahoo, Bing etc.