Tag Archives: package design
The packaging industry thrives on innovations, which help companies attract and engage consumers before they purchase the product. Creative, unique and “cool” packaging stand out on the shelves and peaks our interest when we hold the package in the store. In recent years we’ve seen unique packaging ideas, such as squeezable wine, origami labels, game board and puzzle packaging, lunch packages which unfold to a plate and confectionery packaging which turns into a mask.
We live in a world of options, and in many cases, too many choices can actually make consumers confused and not choose anything. This is why making your product stand out and become the preferred choice is quite critical. When it comes to choosing a certain product over another, the packaging is an important factor, maybe even the most important.