Tag Archives: publishing and printing
An interesting collaboration between the publishing industry and digital print introduced a new approach to book publishing in the form of a new hybrid book.
This new hybrid book will be launched at PRINT 17 in Chicago (September 10-14), at the Ricoh booth. Dr. Harvey Levenson and former Seybold editor John Parsons will unveil a prototype of the next edition of Introduction to Graphic Communication, using Ricoh’s Clickable Paper technology to trigger related digital content and interaction with the reader.
What is Print on Demand?
Print on demand refers to an ordering option that allows individuals to order a smaller number of copies from a professional printing business. Until recently, most print companies have required their customers to submit a minimum bulk order before processing. This practice has proved economically impractical for independent authors, small business owners or people who create personalized print projects as gifts or mementoes. Print on demand is available without the added fees that used to come with smaller print orders. It also reduces paper waste resulting from unused copies, making the practice better for the environment as well.
Have you ever considered a book as a serious business? Many people think that launching and selling a book successfully is just about writing skills, but it is much more than that. A book needs to be properly inserted in the market if you really want to improve your sales and get good incomes and popularity from it. Three important elements must be taken into account.
Axel Springer, the largest publishing and printing group in Germany is in the process to install Kodak Prosper inkjet heads in each of their printing sites. This investment is estimated to cost millions of euro. This investment happens shortly after they expanded their current hybrid setup following a successful pilot period.