It often happens to business owners that they get overly focused and consumed with work, so much that they sometimes forget to look at the bigger picture. They forget to check what’s new in their industry, how their competitors are doing or what new innovations were developed.
This is particularly important in the print industry, where keeping up with technology is the number one priority. Let’s face it, you’re only as productive, efficient and competitive as your machinery. And if you haven’t upgraded your presses or software in the last few years, you are probably missing out on new opportunities.
Here is the main reason that you should upgrade your technology:
Online printing technology will save you time and money
How? By relieving you and your staff to other assignments that require attention. Just think how much time will be saved when a client can login and create an entire project without the assistance of anyone from your employees. No more sitting with the graphic designer for hours, no more changing their mind about the fonts, colors, size or shape… Your clients will get full freedom to make any change they want, up until the moment they send the order to print.
Online printing means that the client can login from anywhere, so they don’t have to come to your print shop for anything but picking up their order. This means your staff is free to do their job without interruptions, which saves you money because they are more efficient.
You might even be able to employ less people as this technology doesn’t require a lot of personnel. So in the long run, it will save you even more. The investment will soon pay out, so take a look at how online printing works and how it can upgrade your business.