Press release from the issuing company
The investment for professional digital printing equipment can be significant for smaller companies wanting to step into this new market. The REX program, recently launched by Xeikon, will offer a range of remanufactured Xeikon presses providing an affordable option for printers and converters looking to expand their business with digital applications.
Label converters typically invest between $200k up to $1.5m in professional equipment. However, more often than not, digital businesses exceed the press, and after a few years they need to re-invest in a faster model. Xeikon’s Label Discovery Package, for example, is offered within this range of investment, but by adding the REX program, Xeikon is able to offer such equipment for significantly less.
REX stands for Remanufactured, Ecological: Xeikon quality. It’s based on the concept that returned equipment still has a long lifetime ahead, and with the REX program, Xeikon can remanufacture old presses, upgrade the digital front-end and offer them again into the market at a very attractive investment cost.
The Xeikon 3030 REX is an entry-level press, which will catapult converters looking to take their first steps into digital immediately into the professional and industrial space. This is a full color digital press with the benefit of opaque white which gives access to health and beauty markets, premium beer and other end-use markets in the label space.
The 3030 REX uses Xeikon dry toner technology, certified for food safety, therefore giving access to the significant food label markets. The dry toner is also light fast allowing converters to address label end-uses requiring durability. The 1200 dpi print resolution ensures converters can also serve the high-quality offset label market as well as the flexo quality market.
“Besides the benefits of our press technology, a Xeikon investment can be regarded as long term security,” says Jeroen Van Bauwel, director of product management. “When necessary, our presses can be upgraded on-site for speed and width when the business evolves to that need. We believe the Xeikon 3030 REX will stimulate an even faster adoption of digital in the label market. Not forcing converters to make concessions about serving certain markets but addressing 90% of all end-use applications in the label industry. This will be an investment that can grow with their needs over time as their business evolves.”